Write! with Peter Hering

Companies that use their corporate slogans to claim how “passionate” they are about the goods or services they offer must be hiding something, no?

Social networks aren’t about connecting people; they’re about extracting data.

So do corporate slogans and catchwords actually help sell a company’s products and services? Who knows, but the truth is some of these slogans are pretty silly, don’t you think? I call it “mad advertising” — creating noise by using a bunch of words that have been mixed and matched without rhyme or reason. The worst of the lot are the ones that begin or end with “a changing world”. I mean, come on, is there a world that isn’t changing? I didn’t think so.

On the other hand, “Writing the World’s Biography”. Simple. Smart. And nice. Isn’t it?
Keep the faith.

Freshness doesn’t last and machines aren’t driven by instinct. Don’t believe the hype.

But keep the faith.

For good care, look inside. For better care, look deeper inside.